The excitement surrounding LE SSERAFIM’s upcoming appearance at Coachella has reached new heights with the installation of a large outdoor advertisement in LA.
According to Source Music, a striking billboard was unveiled in LA. The billboard features portraits of all five members of LE SSERAFIM alongside the captivating phrase ‘LE SSERAFIM SATURDAYS COACHELLA,’ announcing their performances on the Coachella stage on Saturdays, specifically on April 13th and April 20th, for two consecutive weeks.
Strategically placed along the route from LA to the Palm Spring Market, leading to the Indio Desert where Coachella takes place, the billboard has become a focal point of attention for locals and fans alike. Its eye-catching design and the group’s announcement as Coachella performers have drawn crowds of fans stopping by to capture photos and share the excitement on social media.
‘Coachella’ stands as one of the most significant music festivals in the US. LE SSERAFIM’s inclusion in the festival lineup marks a historic milestone, making them the first Korean artist to perform at Coachella within a remarkably short period since their debut.
Their recognition at Coachella follows in the footsteps of BLACKPINK, making LE SSERAFIM the second K-pop girl group to secure a spot on Coachella’s official lineup. This achievement not only underscores their rising global prominence but also positions them as trailblazers in the K-pop industry.
