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Unraveling the Drama: Inside the Rift between Group NewJeans’ ADOR and Hybe

Recent revelations shed light on the intricate web of events surrounding the departure of Group NewJeans’ agency, ADOR, from its parent company Hybe. The saga, marked by allegations of a management takeover and strategic maneuvers, has captivated industry watchers and fans alike.

The saga began on the 21st when Hybe initiated an audit of its management team, with a particular focus on CEO Min Hee-jin. Hybe suspected that there were efforts within the management to establish independence from the headquarters. This led to Hybe demanding a general meeting of the board of directors and sending a letter to CEO Min, urging her to resign. Notably, Hybe holds an 80% stake in ADOR, while Min owns 18%.

In response to these allegations, CEO Min vehemently denied any attempts at a management takeover. She pointed to a seemingly unrelated incident involving idol group ILLIT, another subsidiary of Hybe, where a news article was “copied,” leading to a broader discussion on the issue.

The situation took a more dramatic turn when reports surfaced of a document found within ADOR’s internal materials. This document purportedly outlined plans for a management split, using phrases like “keep us untouchable inside the hybe” and “ultimately exit,” hinting at a potential “de-hybe” strategy. Hybe’s discovery of this document added fuel to the already intense situation.

Adding to the complexity, it was revealed that Mr. A, the deputy CEO of ADOR, had downloaded a significant amount of Hybe information shortly before transitioning to ADOR. This action was confirmed by Hybe through computerized information logs, raising further questions about potential motives and intentions.

CEO Min Hee-jin, however, remains steadfast in her denial of any wrongdoing related to a management takeover. She emphasizes the core issue as the copying incident involving ILLIT’s NewJeans and criticizes Hybe’s response, including the sudden suspension of the CEO and threats of removal.

As the saga continues to unfold, it highlights the delicate dynamics and power struggles within the entertainment industry. Fans and observers eagerly await further developments, hoping for clarity and resolution in this unfolding drama.

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