Singer Jeon So-mi has made headlines in the beauty industry with the launch of her own beauty brand, but it hasn’t been without controversy. Fans and netizens have expressed mixed reactions to the pricing of her debut product, a highlighter palette.
Jeon So-mi, known for her talent and charisma on stage, took to Instagram in January to tease the upcoming launch of her beauty brand. Her social media posts showcasing her own highlighters generated excitement among fans, who eagerly awaited more details about the products.
On the 27th, So-mi officially unveiled her beauty brand’s first product, a four-color highlighter palette. In interviews and interactions with fans through the “Ask Anything” feature, Jeon expressed her passion for creating the perfect highlighter that could be used both on stage and in daily life.
However, the excitement was tempered by the product’s price tag. Priced at ₩43,000 ($32) for the four-color palette, some fans and netizens raised concerns about the affordability compared to similar products available in drugstores and road shops, typically priced between ₩20,000 to ₩30,000 ($15-$22).
The debate over the pricing of So-mi’s highlighter palette has divided opinions. Some fans defended the pricing, citing the brand’s newness and the association with Jeon So-mi’s name as factors justifying the higher cost. They argued that quality and branding contribute to the product’s value.
On the other hand, critics argued that the price was too steep, especially considering the competitive market for beauty products and the availability of more affordable alternatives. They urged the brand to reconsider its pricing strategy to make the products more accessible to a wider range of consumers.
As Jeon So-mi ventures into the beauty industry as an entrepreneur, the discussion around product pricing reflects the challenges and considerations faced by celebrities entering the competitive world of cosmetics and skincare.
